Our Reviews

Visiting a funeral directors in the midst of grief can be daunting, especially if you haven’t organised a funeral before. Our job is to make the process as easy as possible for you, guiding you through all the options and working with you and your family to create a memorable and fitting farewell for your loved one.

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Genuine, caring and helpful support and direction.

I experienced Lucy’s support and guidance as genuinely caring and professional from the time of our initial contact at an unsociable hour and throughout the whole difficult process of planning and arranging my husband’s funeral. As an active listener and clear communicator she eased our way through the legal necessities and practicalities and enabled us to acknowledge our loved one’s life and say farewell in a way that truly reflected and honoured how he had loved and lived his life. I have lost count of the number of people who attended the service who have since commented to me ” I want my funeral to be like that” – what better recommendation could there be?!

Catey Mulcahy
July 2023

Caring, Loving, Supportive and Professional.

I first met Lucy from the ‘female-led’ White Feather Funerals a few months ago – quite by accident as it happens, while I was walking past her shop-front, aware as I was that I may shortly need to choose a funeral director. Lucy was immediately friendly, comforting and supportive, and my wife Barbara readily agreed that we should ask Lucy to direct her funeral when that became necessary. In her professional life Barbara had always been highly supportive of women getting back to work – after taking time off with their family, for example – and in particular women who were working in male-dominated businesses. So when the time did come, Lucy was the obvious choice. Very shortly after Barbara’s death on 27th May 2023, Lucy had all the funeral arrangements firmly in place. She left nothing to chance, organising everything that needed to be done, kept me fully informed throughout, and reminded me of things that had never occurred to me to be done. She also recommended a celebrant, Mark, who was also very supportive, efficient and helpful. In the event, the funeral was perfectly organised by Lucy, left nothing to chance, was a very wonderful and fitting service for Barbara, and a genuine tribute to her life. I would have no hesitation in recommending Lucy and White Feather Funerals to anyone who needed such a caring and loving and supportive and professional Funeral Director.

Andy Barnes
July 2023

Absolutely could not recommend Lucy and celebrant Mark more! They really worked with us and were so understanding, helpful and really did help us through this process. They both did my Nan proud, and she would have loved everything about her funeral. I will forever be grateful to Lucy and Mark for the kindness they showed us through this awful period.

Lucy gave me a small wooden heart for my son to decorate and attached it to my Nan’s coffin, such a thoughtful special touch, absolutely beautiful.

I could go on and on about how amazing Lucy and Mark were, and I am so glad we chose white feather funerals. Thank you so so much again, we are all beyond grateful for helping us give my Nan the most beautiful send off.

Molly Allen
July 2023


WOW what a send off. White Feather Funerals make a very hard thing to do, so very easy. Lucy and her team take care of everything and guide you through the process. Lucy genuinely cares and sees to every tiny detail. My mum didn’t want a religious service and Mark the Celebrant was unbelievable. How from one meeting he had her service so personalised; everyone said how beautiful it was and felt he summed mum up perfectly. I could go on and on about Lucy and Mark. First class service from first class company. Definitely the right people for the job. Cannot thank them enough.

Julie Allen
July 2023

Lucy was so tender and gentle at a moment when every decision is incredibly hard and emotional, giving us plenty of the time to reflect. She suggested options which expressed my mother’s wishes, explained in a quiet and straightforward manner. We felt supported and guided throughout a very traumatic time in our lives.

Lesley Medlock
July 2023

Lucy was absolutely amazing! I cannot thank you, Lucy, enough for making this experience as easy as it possibly could be as well as being with us throughout the entire process. If I needed anything she was available 7 days a week 24 hours a day without fail. I wouldn’t go with anyone else. Definitely the best funeral directors around. A local lady looking after our locals even after they have passed. Thank you Lucy!

Saffron Goldsmith
June 2023

At a time of great loss, Lucy from White Feather, was very caring and understanding. It is reassuring to know you will get the service you want for your loved one. I couldn’t have wanted for better. I highly recommend White Feather to you.

Sharon Andrews
May 2023

What a fantastic lady. Put me at ease from the beginning when I had no clue what to do. Thoroughly recommend always.

Emma Digweed
May 2023

We lost our 3 year old daughter very suddenly in very traumatic and tragic circumstances. Lucy was extremely kind and compassionate in the most painful and crippling stage of our lives.

She went above and beyond to support and guide our family and accommodated us whenever she could. We were so grateful for her empathy, attention to detail and communication throughout. We would highly recommend her as a very friendly, warm and specialised funeral director.

March 2023

I cannot be thankful enough that we found White Feather Funerals in Heathfield, East Sussex. It was extremely well run by Lucy who took all the pressure from us in arranging mum’s funeral. Constantly kept in touch with us, gave advice for venues for the wake, flowers, celebrant etc. Whilst doing this Lucy remained compassionate and empathetic and showed genuine care for the job she does. I would have no hesitation in recommending her and White Feather Funerals.

T. Metz
Feb 2023

From our first contact call with Lucy, my mum, sister and I knew we were going to be well supported and looked after. She explained the options available for Dad’s funeral gently and reassuringly. We felt nothing was too much trouble and was reassured. Lucy dealt with all the paperwork and took the worry from us all at a very sad time.

Lucy is extremely professional, and we would highly recommend White Feather Funerals. Thank you Lucy for all your care during a difficult time.

Feb 2023

I would like to express my gratitude to White Feather Funerals, but especially to Lucy for the help, dedication and professionalism for my loved one’s funeral. A special thank you to Mark the celebrant, who you recommended. It could not have been a more perfect day during this extremely difficult day. Thank you.

Feb 2023

Lucy and Dawn were absolutely amazing in arranging Mums funeral. So supportive and caring. It was a very difficult time and they both made it as easy as it could possibly be. Arranging everything from the celebrant to the flowers , putting together the slide show.

Could not have asked for more.

Alison Surridge
Oct 2022

Outstanding compassionate service throughout. Can’t fault.

Tony McEvoy
Oct 2022

A year has gone by now, but we would still like to thank you Lucy & Dawn for the amazing care and time you gave to bring to fruition a wonderful, unique celebration of the life of our darling daughter.

In our state of disbelief and stunned grief at her passing we met with Lucy at White Feather, who listened patiently, getting to know our daughter’s passions and our desires – Lucy even found a leopard print hearse! Together with Mark Procter, the quiet celebrant, they took all on board and guided us in our family participation…we had singing, poetry, sweet memories, laughter and tears, and even at her wake – included her art exhibition.

It was of great comfort to us to look back on that wonderful, sad day and thank Lucy and Dawn for their support….nothing it seemed was too much for them.

Gilly & Dave Dyke
Sept 2022

They were extremely helpful and dealt with everything in a very sensitive and caring manner, both on a practical and on an emotional level.

Joanna Jackson
Aug 2022

Mum spent some time planning parts of her funeral and had the opportunity to meet with both Lucy and the recommended celebrant, Mark, prior to her passing. This made our job a little easier when the time came and to be honest, Lucy and Mark were on hand whenever we needed their guidance and honesty. The process was easy and relaxed in the planning and on the day, the service felt calm and personal to us.

We would recommend White Feather Funerals.

Vivienne Jeal
Aug 2022

From our first meeting with Lucy, we knew that she was going to be able to help us create the special and personal day that we wanted to say goodbye to my dad. Both her and Dawn were amazing and nothing was too much trouble for them. We couldn’t have done it without them and I will be forever grateful to them for all their help and support.

Amber Reynolds
Aug 2022

I found White Feathers so very helpful at a time when I needed it. Both Lucy & Dawn were very caring, I couldn’t have asked for better care. They helped me to give my brother a good send off. Mark who took the service was excellent, everything went well. Thank you to you all so much for making my brothers funeral so lovely. I am having them for my funeral, they can be trusted, I’m leaving all to Dawn Lucy. They are so caring and thoughtful. Thank you once again for all your care.

Valerie Whibley
Aug 2022

Lucy and Dawn at White Feather were excellent in all aspects of organising my dad’s funeral. Due to family coming from abroad we needed to arrange things quickly. From our first meeting I found Lucy’s compassion and understanding, and easy character, gave me confidence that everything would be arranged efficiently and to a high standard, which it was. I chose White Feather Funerals as I loved the fact it was female led, and as dad had been cared for by 5 female carers at home, felt it was fitting that his final journey be conducted by ladies. I would not hesitate to recommend Lucy and Dawn to anyone seeking a truly compassionate, efficient, and down to earth team.

Thank you so much White Feather.

Hazel Andrew
Aug 2022

As a family, we cannot thank Dawn and Lucy at White Feather Funerals enough for the service they provided for my beautiful Mum’s funeral. From start to finish the care was wonderful; they made the whole process easier than we could ever imagine. They went above and beyond to ensure the day was so special and give my Mum the send off she deserved and more.

Mark the celebrant was amazing, so personal. I have to say, so many of our guests commented on what a beautiful service it was and how Mark came across like he actually knew Mum really well.

Dawn, Lucy and Mark are amazing and made the worst day of our lives easier to cope with. We thank you all from the bottom of our hearts.

Natasha Hutchings
July 2022

Our family has received an amazing service from White Feather Funerals. They have gone the extra mile at every point throughout, in communicating not only with us, but with all those key people we needed, to put together, what became a very special funeral for Robert. Lucy and her team have such a refreshing approach, whilst being very sensitive, they are able to lighten the tension and even introduce a touch of humour.

Thankyou. Margaret, Alison, Louise & Karl

Margaret Emeleus
July 2022

Dawn and Lucy looked after my husband, Phil, with great care. They helped me make so many difficult decisions about the funeral and nothing was too much trouble. They made time to talk, and treated my children and me with warmth and compassion. They were kind and also funny and made what was a truly terrible time for us a little bit easier.

If you are in the dreadful position of having to organise a funeral I can recommend White Feather Funerals to help you through it.

Sarah Walker
July 2022

I really can’t speak more highly of Lucy and Dawn at White Feathers, they were brilliant and couldn’t have been more helpful during a tough time for our family.

They were always there throughout the whole process to provide advice and guidance, with a kind, gentle touch and great attention to detail.

It was such a comfort for us all to know that Mum was in the care of two compassionate and professional ladies, and along with the wonderful celebrant, Mark, and beautiful flower arrangement created by Ana, we were able to give Mum the loveliest of send offs.

Our thanks again to you all.

Sam Savill
June 2022

We were delighted with Lucy and Dawn’s part in arranging my husband Ken’s funeral. They were both truly professional and yet compassionate in their dealings with me and my family and were there at all times with their help when needed. Their assistance ensured that my husband had a truly memorable send off, exactly what we wanted and a day that will remain forever in all our memories. We are so pleased we chose White Feather at this most difficult time.

Thank you so much from all the Whittakers. Bless you both.

Anne Whittaker
June 2022

Lucy and Dawn were amazing following the death of mother, right from the very first moment I contacted them. They helped me through a very distressing time and with an abundance of patience and compassion.

Everything was perfect. Thank you

Jon Evans
June 2022

It is a pleasure to work with this modern funeral directors. Their care for their clients is second to none, they show empathy and professionalism to clients, suppliers and those that work with them.

Every person is unique and they treat each service in this manner.

Mark Procter
June 2022

I would like to thank you both for your wonderful service during the arrangements for my dear Mums funeral.
Your compassion and kindness made a very difficult time so much more bearable.

The service was wonderful, everything planned so well, and I would go as far as saying it was beautiful – not something I would be expecting to have said.

With all our thanks to you both.

Terry Rosendale & Claudine Feltham
May 2022

Very personable, flexible and was able to liaise with the celebrant very well. Nothing was too much trouble. Made a difficult situation stress free.

Siu Ling Jamieson
Apr 2022

I couldn’t have wished for a better send off for my much loved wife. Right from our first meeting you knew that things were going to be perfect and they were. So much care and understanding just when we all needed it the most….thank you so very much. ❤

Steve Bullen
Apr 2022

Dawn and Lucy did an excellent job after my mother passed away. They supported through a difficult time making arrangements through the Christmas period, they also provided flexibility in the way things were arranged and run, whilst always giving value for money.

Luke Hughes
March 2022

Right from the start Lucy provided a friendly, personal chat, with attention to detail. Lucy recommended the celebrant Mark Procter to us. We felt very comfortable talking with Mark. Mark delivered an exceptional order of service. Very pleased.

The order of service pamphlet was well done, with an extra thoughtful touch of a packet of Forget Me Not seeds. So thoughtful. The White Feather attendees were dressed very smartly. Paul and I felt we were dealing with friends, rather than an austere funeral directors.

Would highly recommend. Wish we could have had them for my son’s funeral earlier in 2021.

Paul Roberts
Feb 2022

A truly bespoke service, nothing was too much trouble and they listened to all our ideas and made them work with limited time and complete professionalism. Would definitely recommend their services.

Debbie Holroyd
Nov 2021

Dawn & Lucy really understand & deliver a person centred service for their customers, with kindness and compassion.

Laura Tee
Nov 2021

At that horrible time when you lose someone precious, Lucy & Dawn are exactly who you need to guide you and help you through the necessary process. They are caring, considerate and compassionate, they are also totally professional and are very easy to communicate with. They were there for me when my wife passed away and I would have no qualms recommending White Feather Funerals Ltd to anyone.

Greg Smith
Oct 2021

From start to finish Lucy and Dawn were phenomenal at such an awful time. My mother would have loved them and they made sure she had the best send off. Thank you for everything.

Rupert Dodd
Oct 2021

Unfortunately, this is not the first time I have had to organise a funeral, but it is the first time I have felt very relaxed and really cared for. Both Dawn & Lucy were incredibly helpful. There was no set package, the entire process was completely personal and no nasty surprises with costs. White Feather Funerals is an asset to our town.

Shirley Weston
Sept 2021

A huge thank you to Lucy & Dawn who helped to plan & implement my nan Rosie’s funeral with the utmost care, respect, compassion & dignity. Nothing was too much trouble, they were on hand all the time for a chat & advice. Nan had a truly unique send off befitting to such a unique lady.

I cant thank White Feather Funerals enough.

Steffi Mason
Sept 2021

Great service, in every sense of the word. Lucy and Dawn were excellent in helping the family navigate the many options and completely open minded to our wishes and suggestions. I recommend White Feather Funerals without hesitation.

Anthony Summersell
Sep 2021

I did not want the formal and usual crematorium funeral. Following a private committal, we were fortunate to be able to have a garden service and celebration at home, in the garden that my husband loved. Dawn and Lucy made this possible and organised the whole event with great sympathy and professionalism.

Patricia Evans
Sep 2021

We were delighted with Lucy and Dawn’s part in arranging my husband Ken’s funeral. They were both truly professional and yet compassionate in their dealings with me and my family and were there at all times with their help when needed. Their assistance ensured that my husband had a truly memorable send off, exactly what we wanted and a day that will remain forever in all our memories.

We are so pleased we chose White Feather at this most difficult time. Thank you so much from all the Whittakers. Bless you both.

Anne Whittaker
Aug 2021

Thank you to Lucy and Dawn for everything you did to make the day run smoothly on such an emotional day. Nothing was too much trouble. Everyone commented on what a beautiful day it was. Thank you.

Julieann Evans
Jul 2021

Empathetic, considerate, brilliant from start to finish. I could not rate them more highly.

Rachel Duffield
Jul 2021

Lucy and Dawn at White Feather Funerals were fantastic. They opened my eyes to how different funerals can be. We chose to celebrate our Mum’s life in her beloved garden. With lots of additional touches to make a very sad day a very memorable one. It felt much more like a celebration than a traditional funeral. We chose a purple cardboard coffin and unusual transport to give our mum a good send off. Dawn and Lucy made a very difficult time much easier. I would highly recommend them.

Stephanie Evans
Jul 2021

Very passionate and nothing was too much to help me arrange.
Dawn and Lucy are wonderful and showed so much empathy throughout.
Mark the celebrant was amazing and listened to everything I advised to incorporate into the service ‘

Thank you so much you guys the support you gave me was last excellent through this very difficult time.

Beverley Neave
May 2021

I highly recommend White Feather Funerals. Such a kind, caring, compassionate and patient company. Nothing was too much trouble and I had every confidence in them. They made a very difficult process much less stressful than I expected. Thank you

Yvette Kusel
Apr 2021

The service provided by Lucy and Dawn was wonderful at a very distressing time.

We felt both dad and us were taken care of by them, they carried out our wishes exactly making our final goodbye very peaceful, not having to worry about any details just saying goodbye.

A very different experience to my mums funeral with a larger funeral company which was very impersonal and felt like it was all about the money not our family saying goodbye.

Fay Revell
Apr 2021

Get in touch

The Barn, Station Approach, Heathfield, East Sussex, TN21 8LG.

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If you’ve lost a loved one, find out what to do next.

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When you’re ready to talk, give us a call on 01435 408650 (24 hrs)


You can reach us at this address. hello@whitefeatherfunerals.com